DORSEY/HOLME EXPERIENCE

SHOPPER INNOVATION AWARD 2013 – ORIGINAL IDEA-SILVER Well, this is a nice way to begin the new year. An Innovation Award. And since creativity and innovation are interchangable these days, we’re flattered. And like every agency that wins an award, and at the risk of being coy, it’s really about the client. Gotstyle The Menswear Store, led by the owner, Melissa Austria, had the innovative retail technology idea. Dorsey/Holme had [...]

A clean, simple microsite we developed for our client, The Design Agency, one of Canada’s leading interior and architectural design firms. The Design Agency is known for their innovative and custom approach to condo, retail, restaurant, hospitality, and commercial design work. This site was launched to coincide with the Toronto International Film Festival (tiff) that saw three venues unveiled that weekend featuring interior design work by the Design Agency. The SOHO [...]

This will be our new digs on March 1, 2013. Ground floor offices, workspaces, an art gallery, a bar and a digital screen environment. Dorsey/Holme Experience interior design by the Design Agency. Boom.  

The making of the Naked Man YouTube video for innovative retailer Gotstyle The Menswear Store, located in Toronto, Canada. Again, content is king and this is another example of how things have changed: what used to be a single communication has turned into multiple executions across multiple channels and media. Why? Because if people liked one thing (in this case the Naked Man video), they’ll like more and engage with [...]

“Naked Man” :115sec. YouTube This bold video, produced in collaboration with FRANK Content, is part of a new integrated advertising campaign promoting an innovative video-shopping service launched by Toronto menswear retailer, Gotstyle. It’s not enough just to innovate. Today, you have to promote and dramatize innovations with a story. The entire Naked Man campaign is built around an online video embedded in the Gotstyle website that will be supported by [...]

In the new collaborative world that we live in, you never know who you might team up with. Below is a collective creative reel showcasing historic and current work developed by the creative partners at Dorsey/Holme Experience and the team at Stone Canoe agencies. The two innovative companies teamed on on a recent project and assembled the best of their recent and historical portfolio’s to showcase the capabilities and expertise [...]

As a way to promote Applied Arts Magazine’s first ever AACE Awards, Dorsey/Holme Experience teamed with Asylum Artists to create a promotional campaign called “What will it take to win an AACE?” In a series of one minute spots, Gary Holme (Dorsey/Holme Experience) and Will Novosedlik (Idea Couture) ramble on about what they think it will take to win one of these rare awards. There would only be one award [...]

Historical work from Gary Holme when he was VP/ECD of Wolf Advertising. “Kim”:15TV When Michael Budman and Don Green from Roots Canada came to Wolf Advertising in 2002 and asked the President and the Creative Director to help them throw a pro-bono party in celebration and support of a post-9/11 New York City, the agency was thrilled. Little did they know then that what would start off as five Canadian celebrities [...]