DORSEY/HOLME EXPERIENCE

Historical work from Gary Holme when he was VP/ECD of Wolf Advertising. “Kim”:15TV When Michael Budman and Don Green from Roots Canada came to Wolf Advertising in 2002 and asked the President and the Creative Director to help them throw a pro-bono party in celebration and support of a post-9/11 New York City, the agency was thrilled. Little did they know then that what would start off as five Canadian celebrities [...]

An idea is an idea and code is code. The trap that big agencies and big technology firms can’t escape is passing judgement on which one is more important. Instead of looking at it like that, a better approach might be to have the people that understand internet 2.0 at the table early to talk about the possibilities and to see what code, development, information architecture, user design and analytics [...]

Historical work when Gary Holme was Creative Director at SapientNitro, when there was a Nitro. It starts with a hyperlink on Jeep.com and the ActiVision Call-of-Duty websites. They both hyperlink to the Jeep/Call-of-Duty combined website. Two different ways in from two different but passionate groups of fans (who already had a lot of  demographic cross-over). From there, the consumer was taken to a web experience with an easy way to join [...]

  We don’t have to tell you that we live in a crazy, complex world. And now, a fully-digital world characterized by multi-level, multi-platform, and multi-directional communication channels. The challenge for brands today is how they can effectively reach the right consumers in this new fragmented media landscape, and engage them in meaningful, relevant conversations while leading them to sustained engagement with the brand through value-added creative ideas and measurable ROI. [...]

Historical work from Gary Holme when he was GCD/Art Director at Innocean Canada. “Elantra: Fluidic Design”:30 TV Hyundai came to the agency and asked for a TV campaign that was technology-focused and that would test with high scores for attribution. Not exactly a brief creative teams dream about, but that was the assignment. So we conceived and wrote spots about Hyundai technology, hired the best director, SFX/CGI, editing and DoP team [...]

Digital is more than a medium. Today, everything is essentially Digital. Digital with a capital D. Television, radio, billboards, online, mobile and social. Even books and magazines have made the move to digital formats. At Dorsey/Holme Experience, we have expert capabilities to conceive big ideas and build any brand communication and marketing strategy across all of these exciting digital platforms. We’ve developed idea-led branded programs for deployment on Mobile, Tablets, [...]